Description

Our Introduction to Digital Marketing Course helps participants establish, maintain, and maximise their digital marketing campaigns.

The programme combines practical training in Social Media Marketing, Search Engine Optimisation (SEO), and Pay-per-Click (PPC) advertising. The aim is to provide the knowledge and skills required to build effective digital marketing campaigns and achieve measurable business results.

Participants from across Switzerland and further afield can join this live Virtual Classroom programme and learn from experienced Digital Marketing professionals.

Introduction to Digital Marketing Course Switzerland

The course is delivered in small groups, allowing training to be tailored to each participant’s needs and specific business or career objectives.

The programme is highly practical and focuses on real-world application.

An experienced Digital Marketing specialist delivers the training and has managed digital marketing campaigns and delivered training programmes for organisations worldwide. All training is delivered in a live online Virtual Classroom.

Course Content

Digital Marketing Overview

An overview of the digital marketing landscape and how to identify suitable digital marketing strategies.

Participants will explore the advantages and limitations of major digital marketing channels and learn how to use them effectively.

Digital Marketing

  • What is Digital Marketing?
  • Digital Marketing Strategy
  • KPIs and Metrics
  • The 5 Ds of Digital Marketing
  • Digital Marketing Considerations
  • Conversion Rate Optimisation (CRO)

Search Engine Optimisation (SEO)

  • What is SEO?
  • Methodology for improving SEO through Social Media
  • On-site optimisation
  • Content Marketing
  • Developing website visibility through quality content
  • Building backlinks
  • Using blogs to strengthen online presence

Social Media Marketing

  • What is Social Media?
  • Social Media KPIs and Metrics
  • Social Media etiquette and engagement
  • Timelines and content calendars
  • Social Media Strategy
  • Social Media and SEO integration

Pay Per Click (PPC)

  • What is PPC?
  • How PPC can support business growth
  • Developing a PPC campaign
  • What makes a successful PPC campaign within Google

Dates and Duration

The course runs from 11:30 to 17:30.

Corporate training for groups can also be arranged upon request.

Training is delivered by a Digital Marketing specialist.