Description

This is a workshop-style Google Ads PPC Training Course fully accredited by the CPD Standards Institute and delivered in a live online Virtual Classroom.

Participants from across Switzerland and further afield can join this practical programme and develop the skills needed to create, manage and optimise successful Google Ads campaigns.

Google Ads PPC Training Course

  • Learn the fundamentals of Google Ads advertising
  • Understand how to perform effective keyword research
  • Learn how to structure and set up campaigns correctly
  • Measure and test campaign performance
  • Apply best practices for managing and optimising Google Ads accounts
  • Improve advertising performance while controlling costs

Benefits

  • Delivered by experienced Google Ads professionals with extensive account management experience
  • CPD Accredited training recognised internationally
  • CPD Certificate awarded upon successful completion
  • Gain practical Google Ads skills to run and optimise campaigns effectively
  • Learn techniques to reduce advertising costs while improving results
  • Drive more targeted traffic, enquiries and customers to your website and products

Course Content

Google Ads Overview

  • What is PPC?
  • Key PPC terminology
  • Google Ads versus other marketing channels
  • Aligning your Google Ads strategy with broader marketing objectives
  • Understanding campaigns, ad groups and keywords
  • The importance of planning and strategy within Google Ads

Keywords and Research

  • Keyword research
  • Match types and keyword behaviour
  • Keyword optimisation
  • Negative keywords

Account and Campaign Setup

  • Different types of Google Ads campaigns
  • Correct campaign setup
  • Campaign structures
  • Campaign optimisation

Ad Copy and Extensions

  • Improving ad copy
  • Using ad extensions effectively
  • Identifying high-converting ad copy
  • Testing ad copy variations

Bidding and Optimisation

  • Bid optimisation
  • Improving Quality Scores
  • Scaling campaigns up and down
  • A/B testing

Tracking

  • Understanding tracking methods
  • Setting up tracking and goals
  • Conversion models
  • UTM tags

Reporting

  • Interpreting campaign data
  • What to report
  • Different levels of reporting
  • Automating reports

CPD Accredited PPC Training Course

This programme is CPD-accredited and provides practical skills that can be applied immediately to digital marketing campaigns.

Dates and Duration

The course schedule provides details of upcoming course dates.

The programme is delivered over one day.

Course hours are 10:30 to 16:30.

Suitable For

  • Marketing Professionals
  • Digital Marketing Executives
  • Marketing Assistants
  • Business Owners
  • Entrepreneurs
  • Marketing Managers
  • E-commerce Professionals
  • Individuals seeking a career in Digital Marketing
  • Anyone responsible for managing Google Ads campaigns

The course is suitable for beginners as well as professionals looking to strengthen and formalise their Google Ads knowledge.

Accreditation

The course is accredited by the CPD Standards Institute.

Successful completion leads to the award of a CPD Standards Certificate.

This programme forms part of a growing range of professional development courses within Digital Marketing and provides recognised training in one of the most important areas of online advertising.

Switzerland and International Participants

This programme is suitable for participants based across Switzerland and internationally. Whether you are located in Zurich, Geneva, Basel, Lausanne, Bern, Zug, Lucerne, St. Gallen or elsewhere, you can attend the course live online and benefit from expert tutor-led instruction.

The Virtual Classroom format enables participants to develop practical Google Ads and PPC skills while balancing work and personal commitments, making it ideal for professionals looking to improve campaign performance and advance their digital marketing careers.