Description

Our Social Media Workshop helps participants establish, maintain, and maximise their social media marketing campaigns while supporting their website’s Search Engine Optimisation (SEO) efforts. The programme provides practical guidance on using major social media platforms effectively, building an online presence, and supporting broader digital marketing objectives.

Participants from across Switzerland and further afield can join this live Virtual Classroom programme and gain practical social media marketing skills from experienced industry professionals.

Course Format

The course is delivered in small groups, allowing trainers to adapt the training to each participant’s needs and circumstances. The programme is highly practical and focuses on real-world application.

A tutor who actively manages successful social media marketing campaigns brings current industry experience into the classroom.

All training is delivered in a live Virtual Classroom.

Social Media Marketing Course

Course Content

An overview of the social media marketing landscape and guidance on identifying suitable social media strategies.

The course examines the strengths and limitations of major social media platforms and demonstrates how they can be used effectively within a marketing strategy.

X

  • What is X?
  • How to create the perfect profile
  • Interacting effectively – what to say, how to say it and who to engage with
  • Using X to build a following and grow followers
  • Strategic following techniques
  • Retweets and engagement strategies
  • Hashtags, trends and feed searching
  • Using lists – creating, following and managing lists
  • Advanced search techniques

SEO

  • What is SEO?
  • Using Social Media to support SEO
  • On-site optimisation
  • Developing website visibility through quality content
  • Building backlinks
  • Using blogs to strengthen online presence

LinkedIn

  • Setting up a business profile
  • Building a professional network
  • Searching for and connecting with relevant contacts
  • Professional engagement and etiquette
  • Keeping profiles current and relevant
  • LinkedIn Groups – joining, contributing and gaining visibility

Facebook

  • Setting up a business page
  • Understanding business page functionality
  • Content ideas for your timeline
  • Growing page likes and followers
  • Interacting with other businesses
  • Facebook advertising

Dates and Duration

The course runs from 11:30 to 17:30.

We can also arrange corporate group training for organisations.

Course dates are available in the booking section.

Who Should Take This Course?

The programme is suitable for a wide range of participants, including:

  • Marketing Professionals
  • Marketing Assistants
  • Digital Marketing Executives
  • Business Owners
  • Entrepreneurs
  • Office Managers
  • Administrative Professionals with marketing responsibilities
  • Employees responsible for establishing or managing social media campaigns
  • Individuals looking to build social media marketing skills

The knowledge gained is valuable for both promoting your business and advancing your career.

Benefits

  • CPD Accredited Certificate awarded upon successful completion
  • Gain awareness of the social media marketing landscape
  • Develop practical skills to launch and manage social media campaigns
  • Learn how social media supports wider digital marketing and SEO objectives
  • Build confidence using major social media platforms professionally
  • Learn from an experienced practitioner currently managing successful campaigns
  • Develop skills that can support career progression and business growth

CPD Certification

CPD Certification is awarded upon successful completion.

CPD (Continuing Professional Development) is a recognised form of accredited training valued by employers and professional bodies worldwide.

CPD courses are highly respected internationally and are often required in specific industries. A CPD-accredited qualification on your CV can significantly strengthen your professional profile and career opportunities.

Switzerland and International Participants

This programme is suitable for participants based across Switzerland and internationally. Whether you are in Zurich, Geneva, Basel, Lausanne, Bern, Zug, Lucerne, St. Gallen, or elsewhere, you can attend the course live online and benefit from expert, tutor-led instruction.

The Virtual Classroom format lets participants build practical social media marketing skills while balancing work and personal commitments, making it ideal for professionals, entrepreneurs, and organisations looking to strengthen their online presence.